Native Instruments

About the Company
Native Instruments is a pioneering force in music technology, known for its industry-leading software and hardware that empowers producers, DJs, and musicians worldwide. With flagship products like Komplete, Maschine, and Traktor, NI has shaped the way electronic music is created and performed. The company collaborates with global artists, sound designers, and brands to push the boundaries of music innovation.

Services Provided
Global Marketing & Campaign Management
Led and executed the Sounds of Komplete campaign—the most diverse digital campaign in NI’s history—to launch Komplete 13, driving 1M+ views and activating regional markets across the world. Scaled the project from a one-time activation into an ongoing content series.

Partnerships & Community Engagement
Built and maintained strategic partnerships with key cultural organisations, music festivals, and influencers, including Outlook & Dimensions Festival, Point Blank Music School, and NTS Radio, ensuring NI remained at the forefront of the music industry.

Event Marketing & Brand Activations
Managed end-to-end execution of B2B and B2C events, overseeing product launches, distributor engagements, and cultural conferences like Native Sessions: Bars—a flagship event at the Barbican that brought together over 450+ attendees.

Sales Enablement & Content Strategy
Developed sales documentation and product materials that translated technical features into compelling marketing narratives, helping drive retailer and distributor engagement worldwide.